Smashing Magazine's running a really, really great piece about choosing domain names. It's way more than that though—they're talking about name selection and iteration in a very insightful and strategic way. "Meta," even. Some key takeaways:
- domains can be discoverable or brandable
- names can be assembled in a number of different ways: compounded, blended, phrased, tweaked, affixed, or even made up
- be mindful of their linguistic essence: what they mean, and how they sound
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